Hailed as a high-tech solution to urban mobility challenges, dockless bikes quickly became a problem to local authorities in Asia where they originate from. With a number of cash-rich operators competing for market dominance through ubiquity, the bikes keep piling up. Now that the Far East reaches saturation point, the battle for Europe is on.
Read moreJoyless, generic and utilitarian: what the Far Eastern brands exceed in scale and funding, they lack in personality. We helped a European upstart stand out in a crowded category by differentiating on experience. For Pony Bikes, enjoying the journey is no less important than getting from A to B.
From on boarding to bike search and selection, we designed the app by combining personality with functionality. For example, every bike has a unique Pony name and frequent riders can unlock prizes based on their mileage.
Creative Director: Dan Vasconcelos
Design Director: Bret Stabler
Senior Designer: Luke Thompson
UX: Tomi Lahdesmaki
Strategist: Jack McFall
Copywriter: Christopher Sharpe